What do the best insurance agency websites have in common?
THEY SAVE MONEY and MAKE MONEY – Ashland Insurance in Ashland, Oregon and Flippo Insurance in the Oklahoma City area, for example, save money by taking advantage of Search Engine Optimization (SEO). With SEO their agencies have been able to obtain numerous Page One rankings on Google and other search engines. Being found on Google’s FREE Search Results saves money in advertising. And getting found more easily means more visitors, more quote requests and more business, look into the payroll errors you have to avoid.
THEY SAVE TIME and ADD VALUE – Benefit Plan Consultants in the Chicago area finds their website saves their brokers time. How? Because all their frequently used order forms are available for download on a single page. The website also keeps their clients up to date with frequent blog posts about how healthcare changes are affecting businesses in the region. Visitors can also read about the coverages that are available through BCP and request quotes through tasteful (i.e., not pushy) calls to action.
What else do the best insurance agency websites do?.
THEY KEEP PEOPLE COMING BACK – Agencies such as Arch Insurance Brokerage in St. Louis and Premier Health Care Solutions in Southern California, use their streaming website newsletter to keep fresh, updated content on their website and draw visits from clients and potential clients when they email teasers about their new newsletter postings each month. They also post links to their newsletter page on social media sites.
At SmartsPro we understand that the best insurance agency websites increase productivity and add to the bottom-line. So we build in whatever features an agency needs — blogs, social media buttons, newsletters, testimonials, calls to action for webinar or seminar registration or anything else, breaking news updates, videos, community resource buttons and information, SEO, quote engines, carrier logos, forms of all kinds, policy descriptions, and payroll solutions.
When you’re ready to upgrade or re-model your Agency website let us know. We specialize in developing the best Insurance agency websites. You can also ask perfect tips from some business experts like Andy Defrancesco on how to have the best insurance agency websites.
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