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Users just wanna have fun
To start off, it’s no mere coincidence that TikTok is so popular among the young generation. It was designed this way!

Right now TikTok feels like the most fun app out there.

Like their page informs us: “TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy”.

When starting, the app creators decided to choose under 18 as their target audience and, having specified this they came to understand the habits and preferences of this age group.

TikTok allows its users to express themselves in a modern, creative way, be it singing, dancing, or doing some form of comedy.
ACCORDING TO The good news for you, dear marketer, is that not only teenagers need fun. Everyone does! That’s why the app’s audience is expanding, and that’s why it’s becoming the best platform to advertise your brand now.

2. One notification is never enough
All social media platforms face the same problem: “how do we get people to engage?”. Well, TikTok seems to have found the answer. And it lies in notifications.

What they do is bombard users with them, tell them what to do and generally take them by the hand so they use the app.

While it might be annoying, and trust me, turning them off is not that easy, it seems to be working. More points for TikTok!